Store Brands Reach 23.5% Unit Share as U.S. Shoppers Keep Trading Down
Circana data released by PLMA shows store brand unit sales outpacing national brands through mid-August, while national brands continue to rely on pricing to grow dollar sales.
Protein and Fibre Move into the Mainstream Basket, Instacart Purchase Data Shows
An Instacart analysis of first-half 2026 orders finds searches for fibre up 26.4% and protein up 12.7%, with eight of the ten fastest-gaining categories high in one or both nutrients.
FMI Shopper Trends 2026: The Store Aisle Still Anchors the U.S. Grocery Trip
FMI and The Hartman Group’s 2026 shopper study finds most Americans still prefer to buy groceries in person, while digital tools now shape the trip before, during and after the store visit.
