Opply Raises $7.5M Led by Chalfen Ventures to Scale Agentic AI Sourcing and Procurement for Food and Beverage Brands

Opply, which builds AI software to run operations for consumer packaged goods (CPG) brands, has raised US$7.5 million. The round was led by Chalfen Ventures, with participation from Index Ventures, Anthemis, Entrepreneurs First, In This Together and Ventures Together. The company is based in London and Chicago and is focused first on food and beverage brands.

The raise follows strong growth. Opply says its gross revenue grew 15-fold over the past 12 months, and its US business, launched in Chicago in 2025, grew 30-fold over the same period.

From supplier marketplace to AI agents

Opply was founded in 2021 by CEO Helen Murphy and CTO Martin Postel with backing from talent investor Entrepreneurs First. Its first product was a marketplace connecting small food and drink brands with ingredient and packaging suppliers. In June 2022 the company raised a US$4 million seed round led by Anthemis.

Its core product is now Opply Brain, a set of specialised AI agents combined with proprietary data and a supplier network. According to the company, the system handles sourcing, procurement, financing, inventory, production planning and logistics. Tech Funding News reports that the agents find suppliers, place and track purchase orders, check compliance documents and pay suppliers on a brand’s behalf, with brands repaying Opply within 90 days. The company’s website says Brain still asks for approval before it spends a brand’s money, the outlet adds.

“CPG supply chains have remained fragmented and manual for far too long,” Murphy said. “Our AI technology doesn’t just tell brands what needs to be done. It does the work, managing everything from sourcing and procurement to payments and supply chains.”

Customer results and working capital

Opply cites UK drinks brand Agua de Madre and US kombucha maker RMBR as customers. It says brands like these have seen cost reductions of up to 40% and a 12-fold return on investment within 12 months. Tech Funding News notes that part of that benefit comes from working capital, because Opply offers longer payment terms and higher credit limits than many young brands can get from suppliers directly.

That financing layer matters for early-stage food and beverage companies. Minimum order quantities for ingredients and packaging, co-manufacturer deposits and long retailer payment terms can leave a growing brand short of cash before its products reach the shelf.

A busy field for procurement agents

Opply’s round is modest next to some recent raises by AI procurement companies. Tech Funding News lists Freehand, which raised US$75 million in July 2026; Didero, with a US$30 million Series A in February 2026; and London-based Magentic, with an US$18 million Series A in September. Opply’s differentiator is its vertical focus. Instead of serving general enterprise purchasing, it combines agents with a food and drink supplier network and embedded finance.

Mike Chalfen, founder of Chalfen Ventures and an early Opply backer, said the company has “all the ingredients to become a globally significant business” and pointed to “the strength of demand for technology that fundamentally changes how CPG businesses operate and scale”.

What the money is for

Opply says the funds will be used to expand across the UK, US and international markets, speed up technology development and bring its model to more customers, “from ambitious emerging brands to major global players,” in Murphy’s words.

For food and beverage operators, the round shows AI moving from analytics dashboards into executing procurement transactions. The issues to watch are how much spending authority brands will give to software agents, how credit risk is managed as Opply finances more purchase volume, and whether the model can move from challenger brands to large CPG manufacturers with established procurement teams.