Store Brands Reach 23.5% Unit Share as U.S. Shoppers Keep Trading Down
Circana data released by PLMA shows store brand unit sales outpacing national brands through mid-August, while national brands continue to rely on pricing to grow dollar sales.
The Future of Food Technology Delivered Weekly
Circana data released by PLMA shows store brand unit sales outpacing national brands through mid-August, while national brands continue to rely on pricing to grow dollar sales.